It is 9pm in January. A furnace dies. The homeowner calls two companies — maybe three — and hires the first one that actually responds. If your phone rolls to voicemail, or the website form lands in an inbox somebody checks at noon, you were never in the race. You just paid for the marketing that made the phone ring.
This is not a effort problem. Your techs are in attics and crawl spaces; nobody can answer from under a furnace. The leak is mechanical: inquiries arrive through five different holes — calls, the website form, Google messages, the marketplaces — and land in five different places, most of them checked tomorrow.
What leaving it costs
Do the math with your own numbers: how many after-hours inquiries did you get last month, and what is one booked install or repair worth? Published response research (the Oldroyd study, reported by Harvard Business Review) found that responding within 5 minutes versus 30 minutes multiplies the odds of actually reaching a lead by roughly 100 to 1. You do not need to believe the multiplier — count last month's 9pm inquiries and price the ones that never got a same-night answer.
after-hours inquiries × $ per booked job = $ gone
The fix: Speed-to-Lead Setup
$399 one-time
What is included
- Every website form wired to a lead register — the inquiry lands there the moment it is submitted, never buried in an inbox
- Instant on-page confirmation for the customer, so nobody wonders if their request went anywhere
- An owner alert on every inquiry, and a follow-up date set and tracked until the lead is worked
- Missed-call text-back configured inside your existing phone or CRM stack, where that stack already supports it
- A timed end-to-end test: we submit, we watch it land, we show you the register entry
What is not included
- No texting platform of ours — we own no messaging pipe, and we will not sell you one disguised as a setup
- No phone answering service and no AI receptionist (that is a different product, and not one we sell today)
- Your team still makes the calls — we install the machinery that makes sure no inquiry waits unseen
Micro Credit: 100% of this fee is credited toward a Presence Foundation install or the flagship setup if you sign within 90 days. One correction round (facts, names, numbers) is included.
Our own catering operation runs on this exact machinery: every website inquiry lands in a register the moment it is submitted, gets a follow-up date, and is worked on a clock — 463 register rows, zero sitting in an inbox. The form-to-register path was tested end-to-end before it ever took a real lead.
The free presence audit
We check your site, your Google profile, your review state, and how fast a test inquiry gets answered — and send you the three findings that matter. Yours to keep, whoever fixes them.