Every spring you write replacement quotes for homeowners who are 'just planning ahead.' Then the first heat wave hits, the schedule fills with repairs, and the planners vanish from your follow-up — right up until their system dies in July and they buy from whoever has been in touch. Planning-ahead customers are your highest-value leads, and they are the ones a busy season makes you drop.
A register with clocks fixes the seasonal amnesia: every spring quote carries touches at day 0, 3, 10 and 30, then a pre-season restart — so when the planner becomes a buyer, your name is the one in the inbox, with the number already written.
What leaving it costs
Count last spring's replacement quotes and multiply by your average install ticket. That gross number is the asset. The system costs $590 a month to operate — it pays for itself if it recovers a small fraction of one install per season, and the register will show you exactly whether it did.
after-hours inquiries × $ per booked job = $ gone
The fix: Lead Register & Follow-Up Operation (the Lead System)
$2,900 setup + $590/mo
What is included
- Lead-capture pages and forms built for the services that make you money
- Every inquiry — form, email, marketplace — deduped into one register you can actually read
- Follow-up clocks at day 0 / 3 / 10 / 30, worked with you on a cadence — no lead without a next step and a date
- A monthly owner digest: leads in, response times, follow-ups done, bookings, leaks still open
- Speed-to-Lead Setup included (forms wired, alerts on, clocks set)
What is not included
- Not software and not a login — this is an operated service, run by us on machinery we built for our own business
- No advertising management and no ad spend — we work the leads you already get
- No SMS pipe of ours; texting runs on your existing stack where it supports it
Micro Credit: 100% of this fee is credited toward a Presence Foundation install or the flagship setup if you sign within 90 days. One correction round (facts, names, numbers) is included.
Tacochela's own register discipline is the operating proof: 463 opportunities tracked to the dollar with follow-up dates and outcomes, including seasonal rebook clocks that restart quiet names months later (our rebook dates run 30–60 days out and fire on schedule).
The free presence audit
We check your site, your Google profile, your review state, and how fast a test inquiry gets answered — and send you the three findings that matter. Yours to keep, whoever fixes them.