A new patient in your chair almost always met you on Google first — the map listing, the star rating, and the last ten reviews, read in the order Google shows them. BrightLocal's consumer research puts it at roughly 7 in 10 patients reading reviews before choosing a dental practice. What they find is either a practice that clearly runs its reputation, or a profile that went quiet some time in 2023.
The gap is rarely quality. Your happy patients would review you — nobody asks them at the right moment, and your front desk has no time to write replies between check-ins. So the review count freezes, the newest review ages, and the one unhappy patient from March writes the profile's lead paragraph.
What leaving it costs
Two numbers from published consumer research frames the cost: about 89% of consumers expect a business to respond to its reviews, while only around 5% of businesses respond to all of theirs. Being in the 5% is not a branding exercise — it is the cheapest visible proof a nervous new patient can get that your practice pays attention.
after-hours inquiries × $ per booked job = $ gone
The fix: Review Engine Install
$349 one-time
What is included
- The request flow installed: review link + QR kit for the counter, the truck, the invoice, the follow-up message
- Ask timing set per job type — the ask goes out when the customer is happiest, not when someone remembers
- The reply system set up in your voice, with draft replies for one-tap approval — nothing posts without your say-so
- A walkthrough for your team, and the operating rhythm written down
What is not included
- No review gating, no cherry-picking happy customers, no incentives — Google's rules, non-negotiable, and stated in your setup
- Ongoing operated replies are not included in the install — they run inside the Growth Retainer ($850/mo)
- No promised review counts or ratings — we install the system; your work earns the reviews
Micro Credit: 100% of this fee is credited toward a Presence Foundation install or the flagship setup if you sign within 90 days. One correction round (facts, names, numbers) is included.
The engine is the system running on our own business: 964 Google reviews at 4.3 stars, every reply drafted in the owner's voice against a keyword map, the owner approving the exact text before anything posts — and a 599-review backlog being cleared by the same workflow.
The free presence audit
We check your site, your Google profile, your review state, and how fast a test inquiry gets answered — and send you the three findings that matter. Yours to keep, whoever fixes them.