Your front desk calls the consult lead once, maybe twice. Then the day fills — check-ins, rooms to turn, a laser to run — and the lead who was 'thinking about it' becomes a statistic. She was not rejecting you. She was deciding slowly, the way people decide about their face, and the med spa that stayed politely present won the booking.
The fix is not more effort from a busy desk. It is a clock that does not get busy: every consult lead in one register, touches at day 0, 3, 10 and 30 with messages written for the treatment she asked about, and a digest that shows you exactly which leads are alive.
What leaving it costs
Benchmark sets for the med spa category (vendor-compiled, labeled) put typical acquisition cost at $185–$320 per new patient — meaning every consult lead you already paid to attract is worth real money before anyone touches a device. Working the ones you have, to touch five instead of touch two, is the cheapest growth in this category.
after-hours inquiries × $ per booked job = $ gone
The fix: Lead Register & Follow-Up Operation (the Lead System)
$2,900 setup + $590/mo
What is included
- Lead-capture pages and forms built for the services that make you money
- Every inquiry — form, email, marketplace — deduped into one register you can actually read
- Follow-up clocks at day 0 / 3 / 10 / 30, worked with you on a cadence — no lead without a next step and a date
- A monthly owner digest: leads in, response times, follow-ups done, bookings, leaks still open
- Speed-to-Lead Setup included (forms wired, alerts on, clocks set)
What is not included
- Not software and not a login — this is an operated service, run by us on machinery we built for our own business
- No advertising management and no ad spend — we work the leads you already get
- No SMS pipe of ours; texting runs on your existing stack where it supports it
Micro Credit: 100% of this fee is credited toward a Presence Foundation install or the flagship setup if you sign within 90 days. One correction round (facts, names, numbers) is included.
The register + digest pattern behind this system runs our own business (463 rows, follow-up dates, outcomes, a digest the owner reads in minutes). We operate the same pattern for you — you see the leads and the clock, not a software login.
The free presence audit
We check your site, your Google profile, your review state, and how fast a test inquiry gets answered — and send you the three findings that matter. Yours to keep, whoever fixes them.