Every agency pitch starts with traffic. Almost none start with the question that decides whether traffic matters: when a convinced customer clicks, calls, or submits — where does it go, how fast is it seen, and who answers? Businesses buy ads on top of broken forms, unmonitored inboxes and noon callbacks every day, then conclude 'ads don't work for us.' The ads worked. The bucket leaked.
This is the fix in the right order: the full lead path tested and timed, the breaks repaired, and the first-response reality measured — so that when spend starts, every dollar lands on a path that has been proven to reach a human.
What leaving it costs
Do the sequence math: a modest ad budget is $500–$1,500 a month in most local categories. One month of spend into an unproven path costs more than this audit several times over — and the audit's findings (your actual response time, your actual break point) are the numbers every later marketing decision should be built on.
after-hours inquiries × $ per booked job = $ gone
The fix: Dead Form Fix + Lead-Path Audit
$199 one-time
What is included
- Every customer path tested end-to-end: contact form, quote form, click-to-call, booking links
- The broken form fixed where we have access to your site, and a test submission proven to land in your hand
- The full lead-path map: form → inbox → register → first response, timed, in a one-page findings note
- Where a fix lives inside a third-party platform, you get the verified diagnosis and the exact steps — stated plainly, not padded into a bigger job
What is not included
- No website rebuild — if the site itself is the disease, the findings note says so and prices the real fix separately
- No 'monitoring subscription' upsell — the test protocol is yours to rerun
Micro Credit: 100% of this fee is credited toward a Presence Foundation install or the flagship setup if you sign within 90 days. One correction round (facts, names, numbers) is included.
Our own doctrine is the no-ads-until-the-path-works rule, and it cost us something to learn: our business's first purpose-built ad landing page shipped only after the form behind it was wired to a register and verified end-to-end — page, endpoint, register entry, follow-up clock. Ads came second. They always come second.
The free presence audit
We check your site, your Google profile, your review state, and how fast a test inquiry gets answered — and send you the three findings that matter. Yours to keep, whoever fixes them.