Storm hits, the phones melt, and your crews write estimates for six weeks straight. Then the rush passes and what is left is the folder: dozens of homeowners who got a number, said they would talk it over with their spouse or their insurer, and never heard from you again. Some signed with the roofer who called back. Most just went quiet — quiet is not the same as no.
Insurance timelines stretch decisions over weeks, which punishes memory-based follow-up and rewards a system: every estimate in one register, a clock on every name, a touch at day 0, 3, 10 and 30 that happens whether the office is busy or not.
What leaving it costs
Do the formula, not the fantasy: unsigned estimates in the folder × your average roof ticket × even a tenth recovered. Vendor-compiled roofing data (labeled as such) puts close rates around 42% with systematic follow-up against roughly 26% without — your mileage will differ, but the folder is already paid for. The only cost left is working it.
after-hours inquiries × $ per booked job = $ gone
The fix: Lead Register & Follow-Up Operation (the Lead System)
$2,900 setup + $590/mo
What is included
- Lead-capture pages and forms built for the services that make you money
- Every inquiry — form, email, marketplace — deduped into one register you can actually read
- Follow-up clocks at day 0 / 3 / 10 / 30, worked with you on a cadence — no lead without a next step and a date
- A monthly owner digest: leads in, response times, follow-ups done, bookings, leaks still open
- Speed-to-Lead Setup included (forms wired, alerts on, clocks set)
What is not included
- Not software and not a login — this is an operated service, run by us on machinery we built for our own business
- No advertising management and no ad spend — we work the leads you already get
- No SMS pipe of ours; texting runs on your existing stack where it supports it
Micro Credit: 100% of this fee is credited toward a Presence Foundation install or the flagship setup if you sign within 90 days. One correction round (facts, names, numbers) is included.
Our register discipline — 463 rows, follow-up dates, outcomes, a daily sweep for anything overdue — is the proof. The screenshot pattern is simple because the system is simple: every name, a next step, a date.
The free presence audit
We check your site, your Google profile, your review state, and how fast a test inquiry gets answered — and send you the three findings that matter. Yours to keep, whoever fixes them.